As Google is the largest search engine in Romania, it is used by 90% of Internet users. For your text message to reach to the users, you need to reach Google Search Network, and if you want to share something with image ads or banners, the Google Display Network comes in help.
The Google Search Network is actually the result of Google searches, and your ad has all the chances of reaching the top of quests, with the goal to secure a high-quality score.
You can achieve this by delivering the quality of your chosen keywords and the ad itself. Google Display Network has the task of displaying your ad on the Display Network, which means that those keywords that you choose have an extremely important role.
Regarding the PPC advertising (pay-per-click), you have to know that if you make use of this option the ads will be displayed at each relevant search and you will be charged only when the users will click on your advertising. This means that you can get on the first page of the Google search engine environment in a very short time, by promoting your business with the help of PPC campaigns. Also, you can reach the partners site too, like Google Display Network or in the Google’s properties (Google Gmail, Google Book Search, Youtube).
Within a company Paid Search Marketing, there are a lots of benefits:
- Gain exposure as quickly as possible
- Versatility – you have always the opportunity to change the keywords and the texts depending on the results.
- You will pay only for the results with the results being measurable.
- The authority of the site will be raised.
- The huge change to get to the target audience.